coastal beach food. fresh-squeezed cocktails. breakfast joining the menu. laid-back hospitality. two locations with a third coming mid summer 2026.
swell brands is the parent company behind ditch, swell surf co., and what's coming next. hospitality and lifestyle brands, built on long island, with a coastal soul.
we build hospitality and lifestyle brands for people who'd rather be at the beach. restaurants worth the drive, clothing that smells faintly of sunscreen, and the occasional thing nobody asked for but everybody wanted. casual on the surface, serious underneath.
see what we've built →
coastal beach food. fresh-squeezed cocktails. breakfast joining the menu. laid-back hospitality. two locations with a third coming mid summer 2026.
tees, caps, and goods built for people who'd rather be at the beach. small batch, big vibes. dropping soon — get on the list.
all on the same island, all run by the same crew, all serving the same kind of good time.
"i grew up spending my summers in montauk and coastal communities, and somewhere along the way realized nobody was building places i actually wanted to spend time in—places you'd walk into, stay awhile, and come back to. so we decided to change that. we're not done."
two locations open, a third on the way, breakfast joining the menu. here's what's keeping us busy this season.
our third location is in development, opening late q3 2026. all-day service from the jump — breakfast through dinner, same beachy dna.
memorial day weekend brunch previews at both bay shore and port jeff, building toward a weekly sunday brunch pilot, 10am–3pm.
our apparel brand is in the works. tees, caps, and a few surprises. small batch, big vibes — get on the list to know when it drops.
openings, partnerships, hiring news, and the occasional well-placed margarita reference. drop your email and we'll keep you in the loop.
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servers, bartenders, line cooks, brand people, and the occasional weirdo with a good idea. if you've got the right energy, we've got a shift.