a house of brands

raised by
the tide.

swell brands is the parent company behind ditch, swell surf co., and what's coming next. hospitality and lifestyle brands, built on long island, with a coastal soul.

what's the deal?

a swell of brands.

we build hospitality and lifestyle brands for people who'd rather be at the beach. restaurants worth the drive, clothing that smells faintly of sunscreen, and the occasional thing nobody asked for but everybody wanted. casual on the surface, serious underneath.

see what we've built
have you met

our brands?

01 open
Ditch Port Jefferson
ditch.

coastal beach food. fresh-squeezed cocktails. breakfast joining the menu. laid-back hospitality. two locations with a third coming mid summer 2026.

est. 2023 · bay shore + port jeff visit →
02 coming soon
Swell Surf Co.
swell surf co.

tees, caps, and goods built for people who'd rather be at the beach. small batch, big vibes. dropping soon — get on the list.

coming soon · direct + in-store stay tuned →
where you'll

find us!

all on the same island, all run by the same crew, all serving the same kind of good time.

1
bay shore

25 bayview avenue
bay shore, ny 11706

open daily
2
port jeff

140 main street
port jefferson, ny 11777

open daily
3
ditch no.3

location forthcoming
opening mid summer 2026

coming soon!
from the deck

meet tracy.

Tracy Smith, founder & CEO of Swell Brands
tracy smith
founder & ceo
in his own words
"i grew up spending my summers in montauk and coastal communities, and somewhere along the way realized nobody was building places i actually wanted to spend time in—places you'd walk into, stay awhile, and come back to. so we decided to change that. we're not done."
tracy
tracy smith — founder & ceo, swell brands
have you seen

what's brewing?

two locations open, a third on the way, breakfast joining the menu. here's what's keeping us busy this season.

opening 2026

a third ditch is on the way.

our third location is in development, opening late q3 2026. all-day service from the jump — breakfast through dinner, same beachy dna.

late q3 2026 →
happening now

brunch previews · memorial day.

memorial day weekend brunch previews at both bay shore and port jeff, building toward a weekly sunday brunch pilot, 10am–3pm.

may 2026 →
coming soon

swell surf co. is brewing.

our apparel brand is in the works. tees, caps, and a few surprises. small batch, big vibes — get on the list to know when it drops.

stay tuned →
join the

swell.

openings, partnerships, hiring news, and the occasional well-placed margarita reference. drop your email and we'll keep you in the loop.

no spam, no funny business. unsubscribe whenever.

come work with us

join the crew!

servers, bartenders, line cooks, brand people, and the occasional weirdo with a good idea. if you've got the right energy, we've got a shift.

see open roles drop us a line